OUR PROCESS
Through color, pattern, artistic touches, and typography, we create a brand identity that is crafted to suit the story you want to tell that will grow alongside your business for years to come.
LET'S GET THIS PARTY STARTED!
no. 1
BOOKING
First things first, start by filling our our contact form here! In order to give each project and brand the attention that it deserves, I take a select number of clients each month. We’ll have a call so I can learn more about your branding goals and to ensure that we are a great fit! After I learn more about you and your brand, I’ll send over a project timeline and contract. If everything looks good, a non-refundable deposit get your projects in the queue!
no. 2
EXPLORATION
Next, I will send over a branding questionnaire. The questionnaire will cover all aspects of your business and what you’re dreaming for branding. I want to know everything, so that I can build your branding strategy with a deeper meaning. If you are are partnering with Liza Amaral Creative for your website, you will also need to provide all content. You can hire a photographer, use Liza Amaral Creative for your photography or choose to use stock imagery (or a combination) at this point. This will help with the direction of the brand.
no. 3
CREATIVE DIRECTION
After I’ve learned about your brand in depth, I’ll provide you with a brand strategy. This will outline my approach to your branding and it will also serve as a guide through our time together. In the brand strategy, you will receive a mood board that encompasses the overall feel of your branding. This will include a color palette, typography inspiration, imagery, illustrations and pattern ideas. This will give you a good feel for the direction in which your branding is headed and is the perfect time to change route if the direction feels off.
no. 4
CREATION
After the brand strategy and mood board is approved, we’ll move into the creation phase! I will present your branding concept presentation complete with all branding elements: the primary logo, secondary logo, color palette, recommended fonts and a style guide. The style guide will explain each element and its intended use. A feedback form will be sent your way and it will provide questions to answer as well as feedback guidelines. Two rounds of refinements are included.
Once your branding project is complete, Liza Amaral Creative will export all final files for print and digital use and will provide a branding guide that outlines when and where to use your logos, a font system, and a breakdown of your color palette. If you’ve signed on for web design or additional collateral items beyond our first brand package, now is when we would begin that process! From here, we would design your branding collateral to create a fully custom brand experience. And then? Cheers to your new brand! Let’s show it off on social on your launch date to create the buzz around your brand!